Marie Claire – “F--k Tinder: Why More Women Are Turning to the New Era of Matchmakers” by Moira Weigel

In this 2017 deep dive into the rise of modern matchmaking, Francesca Hogi is featured alongside other industry leaders who are reshaping how people date in the app era. The article explores how tech fatigue, unrealistic expectations, and swipe culture have led many—especially high-achieving women—to seek out more personalized, human-centered dating support.

Francesca, described as a “bicoastal matchmaker and dating coach,” offers insight into the emotional toll of dating apps and the power of narrowing focus.

“People have lost the ability to make choices,” she says, advocating for more intention and clarity in how people pursue connection.

The article highlights how today’s matchmakers are blending intuition, emotional intelligence, and strategic insight—bringing back depth to modern dating while helping clients reject scarcity narratives and reconnect with their desires.

Read: Marie Claire – F--k Tinder: Why More Women Are Turning to the New Era of Matchmakers