Hi, I’m Francesca. Most people call me Franny.

I've spent 13 years trying to understand why love is so hard for so many people, and more importantly, what to actually do about it.

Not the surface stuff. The real stuff. Why smart, self-aware, genuinely wonderful people keep hitting the same walls. Why insight alone doesn't change outcomes. Why some people seem to attract love effortlessly while others, equally deserving, keep coming up short.

I've worked with hundreds of clients across every background, age, orientation, and relationship history. I've had a front-row seat to thousands of love journeys. And what I've learned is this: the way you're wired for love is specific to you. Not generic. Not one-size-fits-all. Yours.

That conviction led me to build the Core Love Codes, a framework that combines Human Design with my proprietary dating archetype system to reveal exactly how you're wired to attract, connect, and love. 180 distinct codes. One is yours. You can join the waitlist at franny.app.

I'm also the author of How to Find True Love: Unlock Your Romantic Flow and Create Lasting Relationships (Hachette, 2025), a hands-on guide to the inside job of finding lasting love. My two TED talks have reached over 2 million people. And The True Love Society, the community I founded, is now the inner circle of the FRANNY app, a founding community for people who take love seriously as a lifelong practice.

Before all of this I was a corporate attorney for over a decade, supervising thousands of lawyers across major litigations, investigations, and M&A transactions. That career taught me a lot about how people relate under pressure, how patterns show up in high-stakes environments, and how to see what others can't. I use all of it.

Oh, and I competed on two seasons of Survivor and was voted off first both times! I genuinely believe those experiences taught me more about resilience, self-knowledge, and showing up as yourself under pressure than almost anything else. I'm proud of them.

If you're ready to understand how you're specifically wired for love and what's actually been getting in your way, you're in the right place.

Work with me

Image of Francesca Hogi standing on the TED stage, smiling at the audience. Cover image for her TED talk, “True love — and the myth of “happily ever after”’

I have big ideas about love.

Watch my TED talks!

Image of Francesca Hogi standing on the TED stage, smiling at the audience. Cover image for her TED talk, “How to unlock your flirting superpwers”’

I have unique perspectives on dating.

Through interviews, media, speaking, and writing, I share my empowering and enlightening takes on modern dating and relationships.